Creek and River Co., Ltd. (C&R) will be hosting a webinar series on “UX Research” starting on Saturday, April 26, 2025.
※英語でのセミナーとなりますが、同時通訳を通して日本語でお聞きいただくことも可能です（ご自身でオリジナル「英語」または「通訳チャンネル」を選択していただくことができます）。
日本語開催概要ページ＞＞
This UX Research webinar series, spanning five sessions, will provide detailed explanations on planning and conducting usability studies, selecting research methods that align with goals, effectively analyzing and synthesizing data, constructively sharing research findings, and building and scaling research practices within an organization.
The instructor for this series is Matt Penna, an award-winning art director with over 25 years of experience in UX design.
The first session will focus on “Planning and Conducting Usability Studies.”
Participants will first understand the differences between qualitative and quantitative research methods and learn the characteristics of each. Next, they will identify when to use exploratory, evaluative, and generative research, and understand which methods are suitable for various situations.
The session will also cover how to clearly define research goals, objectives, and key questions. Detailed explanations will be provided on screening, incentives, and logistics for effectively recruiting usability test participants. Additionally, participants will learn how to create a research plan that includes timelines, budgets, and resources.
The session will touch on both moderated and unmoderated methods, introducing specific techniques such as interviews, usability tests, and surveys. Finally, the use of tools and platforms for remote and in-person research will be explained.
Let’s deepen our expertise in usability research and develop practical skills over the course of these five sessions.
▼ “UX Research” Seminar Series (5 Sessions Planned)
April: Vol.1 Planning and Conducting Usability Studies
May: Vol.2 Methods Deep Dive: Information Architecture Research and User Interviews
June: Vol.3 Effectively Analyzing and Synthesizing Data
July: Vol.4 Constructively Sharing Research Findings
August: Vol.5 Building and Scaling Research Practices within the Organization
Planned to be held once a month (Dates and content are subject to change without notice due to circumstances).
登壇者
Matt Penna is an award-winning art Director 25+ years user experience designer for such brands as Bank of America, Disney, Berlitz, Volvo, ADP. He has also started several businesses in the areas of music production, web design, and coaching. His most recent venture, UX Tactical, is a consulting and education company.
UXTactical.com
Outline of the event
| Date and time | 2025/4/26(Sat) 10：00～11：00(JST) |
|---|---|
| Schedule | 10：00～10：05 Creek and River Co., Ltd Introduction 10：05～10：50 Presentation by Matt Penna 10：50～11：00 Q&A |
| Place | Zoom |
| Speakers | Matt Penna UX designer |
| Participants | ・Game developer ・Game designer ・Game planner ・Product Designer ・Web Designer ・Web Producer ・Graphic Designer ・UX Designer ・AI Programmer / Developer |
| Entry fee | free |
| Capacity | 100 people |
| Organizer | CREEK & RIVER Co., Ltd. |
| Application deadline | 2025/4/26(Sat) 11：00 (JST) |
